COMMERCIAL FITNESS
Premium trade fair
The Premium Trade Fair is the core of our B2B ecosystem. Exciting new business contacts and effective networking are guaranteed here: Over three eventful days, trade visitors from the fitness, sports, health, leisure, home fitness and public sectors will meet innovative players in eight exhibitor categories.
In Munich, they will experience live, among other things, the new products and services that we have already comprehensively teased in our virtual innovation platform. The highlight of the health-oriented fitness industry is embedded in a varied supporting programme with our cooperation partners Aciso, IHRSA, IFAA, One Hospitality, Pflaum Verlag and Experten-Allianz.
And because your ability to plan and security are very important to us, we are prepared for all eventualities: with a transparent and fair pandemic concept as well as innovative and flexible trade fair design.
Where?
Messe München
Munich Trade Fair Centre Halls C5/C6/CCN (Conference Center North) North Entrance
When?
Thursday
18. November 202111:30 – 19:00 Uhr
Friday
20. November 202110:00 – 17:00 Uhr
Saturday
20. November 2021<br />10:00 – 17:00 Uhr
Why is the trade fair a visual highlight?
Our extraordinary trade fair design reflects the high value of FitnessConnected. The innovative design optimises the exhibitors' presentation options, facilitates orientation on the grounds and creates a feel-good ambience for all visitors.
Which national and international B2B trade visitors are target groups?
Fitness and sports:
Studio operators, representatives from club sports etc.
Health:
Retirement homes, rehab & physio, health insurance companies etc.
Leisure:
Hotel industry etc.
Home Fitness:
Specialist sports retailers
Public:
Municipal facilities (schools, universities, etc.)
Infrastructure:
Urban developers, facilities, malls, etc.
Young talent:
Recruiters
What is the catchment area of our premium trade fair?
Messe München is located in the middle of Europe - and therefore easily accessible for our core and focus countries. The central geographical location is ideally suited to the goal of Fitness Connected: We concentrate and network international players in the fitness, health and sports market.

Learn more about the individual programme points, the organisers and the different price options:
IHRSA is excited to announce our collaboration with FitnessConnected to bring a new event, the IHRSA SMART Summit, to their strong B2B offering in Munich this November. The IHRSA SMART Summit will provide Sales, Marketing, Analysis, Retention and Technology solutions for any club operators and fitness professionals in the industry looking to grow their businesses and will include full access to the FitnessConnected trade expo.
As reported on ihrsa.org, the IHRSA SMART Summit will kick off with some of the most exciting health club tours in Munich on Thursday, November 18, 2021, offering sales, marketing, analysis, retention and technology (SMART) solutions for all gym operators looking to grow their business. Accompanying the event will be business presentations on the afternoon of the first day of FitnessConnected on November 18, as well as November 19, 2021. As a bonus offering on Saturday, November 20, there will be a half-day technology workshop and keynote address for any SMART Summit attendees wishing to extend their networking and learning experience. Program details will be announced later this spring.

As an academy for fitness, wellness and health, the IFAA enriches our trade fair with decades of market experience in terms of personnel and quality management, marketing as well as personality and management development.
The first FITNESS REAL ESTATE + INVESTMENT SUMMIT will bring together the leading operators of fitness, leisure and physiotherapy centres (chains and franchises) from the German-speaking region with real estate, project developers, real estate portfolio holders, shopping centre operators, municipal developers and investors/private equity companies in an exclusive 1.5-day congress and hosted buyer format.

What advantages does Messe München offer?
In addition to its very favourable central European location, Messe München impresses with its great expertise and clout: it is one of the largest and most modern trade fair companies in the world and has been connecting people around the globe for more than 50 years. Numerous leading international trade fairs have their home here – including ISPO.
How to reach our premium trade fair
You can reach the FitnessConnected premium trade fair via various routes:






